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Budweiser Glams Up for China

Budweiser Glams Up for China



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They're hoping to capture a younger crowd with higher incomes

A $5 beer might be the norm in the U.S., but in China, Bloomberg reports that beer typically goes for one-third of that price.

Of course, that may all change now that foreign brewers are wooing the consumer market abroad. Budweiser shares in China rose 0.2 percent from 2008 to 2011, while a local brand InBev fell 0.3 percent during the same time.

Bloomberg reports that brands are getting customers to pay higher prices by marketing themselves as "luxury" beer, which means gold-colored aluminum foil lids on Budweiser cans, we guess. They're also hawking their logos around restaurants and bars, where consumers are more likely to spend money.

Still, Budweiser has to compete with European breweries, and even people used to cheap beer know the difference. "I like the heavy taste of imported beer, especially the European ones,” one customer told Bloomberg. Not sure if fancy gold cans can fix that.


Now We Know Exactly What's in a Budweiser

A nheuser-Busch revealed the ingredients in their Budweiser and Bud Light beers on Thursday, one day after a food blogger started a petition that gathered over 44,000 signatures.

For the first time, the brewer’s website lists the ingredients of these two beers: “Water, Barley Malt, Rice, Yeast, Hops.” The company has promised to disclose the ingredients of all their other beer brands&mdashwhich include Beck’s, Michelob and Stella Artois&mdashin the “coming days.”

Food blogger Vani Hari began the petition on Wednesday, amid suspicions that many mainstream beers contained added ingredients like high fructose corn syrup, stabilizers, artificial colorings, and even fish swim bladders, as she explains on her website. “I grew concerned about the beer after discovering there is a long list of additives the government has approved for use,” she wrote.

Hari has previously launched successful petitions urging Kraft to remove the orange food coloring from its kids’ macaroni & cheese, and Subway to remove an ingredient used in yoga mats from its breads.

Though not required by law to reveal beer ingredients, the company suggested the petition had moved it to act. “As American consumer needs evolve, we want to meet their expectations,” a spokesman said.


Now We Know Exactly What's in a Budweiser

A nheuser-Busch revealed the ingredients in their Budweiser and Bud Light beers on Thursday, one day after a food blogger started a petition that gathered over 44,000 signatures.

For the first time, the brewer’s website lists the ingredients of these two beers: “Water, Barley Malt, Rice, Yeast, Hops.” The company has promised to disclose the ingredients of all their other beer brands&mdashwhich include Beck’s, Michelob and Stella Artois&mdashin the “coming days.”

Food blogger Vani Hari began the petition on Wednesday, amid suspicions that many mainstream beers contained added ingredients like high fructose corn syrup, stabilizers, artificial colorings, and even fish swim bladders, as she explains on her website. “I grew concerned about the beer after discovering there is a long list of additives the government has approved for use,” she wrote.

Hari has previously launched successful petitions urging Kraft to remove the orange food coloring from its kids’ macaroni & cheese, and Subway to remove an ingredient used in yoga mats from its breads.

Though not required by law to reveal beer ingredients, the company suggested the petition had moved it to act. “As American consumer needs evolve, we want to meet their expectations,” a spokesman said.


Now We Know Exactly What's in a Budweiser

A nheuser-Busch revealed the ingredients in their Budweiser and Bud Light beers on Thursday, one day after a food blogger started a petition that gathered over 44,000 signatures.

For the first time, the brewer’s website lists the ingredients of these two beers: “Water, Barley Malt, Rice, Yeast, Hops.” The company has promised to disclose the ingredients of all their other beer brands&mdashwhich include Beck’s, Michelob and Stella Artois&mdashin the “coming days.”

Food blogger Vani Hari began the petition on Wednesday, amid suspicions that many mainstream beers contained added ingredients like high fructose corn syrup, stabilizers, artificial colorings, and even fish swim bladders, as she explains on her website. “I grew concerned about the beer after discovering there is a long list of additives the government has approved for use,” she wrote.

Hari has previously launched successful petitions urging Kraft to remove the orange food coloring from its kids’ macaroni & cheese, and Subway to remove an ingredient used in yoga mats from its breads.

Though not required by law to reveal beer ingredients, the company suggested the petition had moved it to act. “As American consumer needs evolve, we want to meet their expectations,” a spokesman said.


Now We Know Exactly What's in a Budweiser

A nheuser-Busch revealed the ingredients in their Budweiser and Bud Light beers on Thursday, one day after a food blogger started a petition that gathered over 44,000 signatures.

For the first time, the brewer’s website lists the ingredients of these two beers: “Water, Barley Malt, Rice, Yeast, Hops.” The company has promised to disclose the ingredients of all their other beer brands&mdashwhich include Beck’s, Michelob and Stella Artois&mdashin the “coming days.”

Food blogger Vani Hari began the petition on Wednesday, amid suspicions that many mainstream beers contained added ingredients like high fructose corn syrup, stabilizers, artificial colorings, and even fish swim bladders, as she explains on her website. “I grew concerned about the beer after discovering there is a long list of additives the government has approved for use,” she wrote.

Hari has previously launched successful petitions urging Kraft to remove the orange food coloring from its kids’ macaroni & cheese, and Subway to remove an ingredient used in yoga mats from its breads.

Though not required by law to reveal beer ingredients, the company suggested the petition had moved it to act. “As American consumer needs evolve, we want to meet their expectations,” a spokesman said.


Now We Know Exactly What's in a Budweiser

A nheuser-Busch revealed the ingredients in their Budweiser and Bud Light beers on Thursday, one day after a food blogger started a petition that gathered over 44,000 signatures.

For the first time, the brewer’s website lists the ingredients of these two beers: “Water, Barley Malt, Rice, Yeast, Hops.” The company has promised to disclose the ingredients of all their other beer brands&mdashwhich include Beck’s, Michelob and Stella Artois&mdashin the “coming days.”

Food blogger Vani Hari began the petition on Wednesday, amid suspicions that many mainstream beers contained added ingredients like high fructose corn syrup, stabilizers, artificial colorings, and even fish swim bladders, as she explains on her website. “I grew concerned about the beer after discovering there is a long list of additives the government has approved for use,” she wrote.

Hari has previously launched successful petitions urging Kraft to remove the orange food coloring from its kids’ macaroni & cheese, and Subway to remove an ingredient used in yoga mats from its breads.

Though not required by law to reveal beer ingredients, the company suggested the petition had moved it to act. “As American consumer needs evolve, we want to meet their expectations,” a spokesman said.


Now We Know Exactly What's in a Budweiser

A nheuser-Busch revealed the ingredients in their Budweiser and Bud Light beers on Thursday, one day after a food blogger started a petition that gathered over 44,000 signatures.

For the first time, the brewer’s website lists the ingredients of these two beers: “Water, Barley Malt, Rice, Yeast, Hops.” The company has promised to disclose the ingredients of all their other beer brands&mdashwhich include Beck’s, Michelob and Stella Artois&mdashin the “coming days.”

Food blogger Vani Hari began the petition on Wednesday, amid suspicions that many mainstream beers contained added ingredients like high fructose corn syrup, stabilizers, artificial colorings, and even fish swim bladders, as she explains on her website. “I grew concerned about the beer after discovering there is a long list of additives the government has approved for use,” she wrote.

Hari has previously launched successful petitions urging Kraft to remove the orange food coloring from its kids’ macaroni & cheese, and Subway to remove an ingredient used in yoga mats from its breads.

Though not required by law to reveal beer ingredients, the company suggested the petition had moved it to act. “As American consumer needs evolve, we want to meet their expectations,” a spokesman said.


Now We Know Exactly What's in a Budweiser

A nheuser-Busch revealed the ingredients in their Budweiser and Bud Light beers on Thursday, one day after a food blogger started a petition that gathered over 44,000 signatures.

For the first time, the brewer’s website lists the ingredients of these two beers: “Water, Barley Malt, Rice, Yeast, Hops.” The company has promised to disclose the ingredients of all their other beer brands&mdashwhich include Beck’s, Michelob and Stella Artois&mdashin the “coming days.”

Food blogger Vani Hari began the petition on Wednesday, amid suspicions that many mainstream beers contained added ingredients like high fructose corn syrup, stabilizers, artificial colorings, and even fish swim bladders, as she explains on her website. “I grew concerned about the beer after discovering there is a long list of additives the government has approved for use,” she wrote.

Hari has previously launched successful petitions urging Kraft to remove the orange food coloring from its kids’ macaroni & cheese, and Subway to remove an ingredient used in yoga mats from its breads.

Though not required by law to reveal beer ingredients, the company suggested the petition had moved it to act. “As American consumer needs evolve, we want to meet their expectations,” a spokesman said.


Now We Know Exactly What's in a Budweiser

A nheuser-Busch revealed the ingredients in their Budweiser and Bud Light beers on Thursday, one day after a food blogger started a petition that gathered over 44,000 signatures.

For the first time, the brewer’s website lists the ingredients of these two beers: “Water, Barley Malt, Rice, Yeast, Hops.” The company has promised to disclose the ingredients of all their other beer brands&mdashwhich include Beck’s, Michelob and Stella Artois&mdashin the “coming days.”

Food blogger Vani Hari began the petition on Wednesday, amid suspicions that many mainstream beers contained added ingredients like high fructose corn syrup, stabilizers, artificial colorings, and even fish swim bladders, as she explains on her website. “I grew concerned about the beer after discovering there is a long list of additives the government has approved for use,” she wrote.

Hari has previously launched successful petitions urging Kraft to remove the orange food coloring from its kids’ macaroni & cheese, and Subway to remove an ingredient used in yoga mats from its breads.

Though not required by law to reveal beer ingredients, the company suggested the petition had moved it to act. “As American consumer needs evolve, we want to meet their expectations,” a spokesman said.


Now We Know Exactly What's in a Budweiser

A nheuser-Busch revealed the ingredients in their Budweiser and Bud Light beers on Thursday, one day after a food blogger started a petition that gathered over 44,000 signatures.

For the first time, the brewer’s website lists the ingredients of these two beers: “Water, Barley Malt, Rice, Yeast, Hops.” The company has promised to disclose the ingredients of all their other beer brands&mdashwhich include Beck’s, Michelob and Stella Artois&mdashin the “coming days.”

Food blogger Vani Hari began the petition on Wednesday, amid suspicions that many mainstream beers contained added ingredients like high fructose corn syrup, stabilizers, artificial colorings, and even fish swim bladders, as she explains on her website. “I grew concerned about the beer after discovering there is a long list of additives the government has approved for use,” she wrote.

Hari has previously launched successful petitions urging Kraft to remove the orange food coloring from its kids’ macaroni & cheese, and Subway to remove an ingredient used in yoga mats from its breads.

Though not required by law to reveal beer ingredients, the company suggested the petition had moved it to act. “As American consumer needs evolve, we want to meet their expectations,” a spokesman said.


Now We Know Exactly What's in a Budweiser

A nheuser-Busch revealed the ingredients in their Budweiser and Bud Light beers on Thursday, one day after a food blogger started a petition that gathered over 44,000 signatures.

For the first time, the brewer’s website lists the ingredients of these two beers: “Water, Barley Malt, Rice, Yeast, Hops.” The company has promised to disclose the ingredients of all their other beer brands&mdashwhich include Beck’s, Michelob and Stella Artois&mdashin the “coming days.”

Food blogger Vani Hari began the petition on Wednesday, amid suspicions that many mainstream beers contained added ingredients like high fructose corn syrup, stabilizers, artificial colorings, and even fish swim bladders, as she explains on her website. “I grew concerned about the beer after discovering there is a long list of additives the government has approved for use,” she wrote.

Hari has previously launched successful petitions urging Kraft to remove the orange food coloring from its kids’ macaroni & cheese, and Subway to remove an ingredient used in yoga mats from its breads.

Though not required by law to reveal beer ingredients, the company suggested the petition had moved it to act. “As American consumer needs evolve, we want to meet their expectations,” a spokesman said.


Watch the video: A look inside the Budweiser plant (August 2022).